In this article James Love states:
Today there are enormous pressures to monopolize data formats, control multimedia content delivery to users, introduce deep systems of surveillance into the networks, and other disturbing trends.
Here he is speaking of the restrictions software companies force on their paying customers like Microsoft Windows or Apple
OSX.
There are also very powerful examples of the benefits of more openness, freedom, competition and collaboration. There is, I believe, an increasingly important social aspect of personally embracing the use of free software.
Here he is saying that choosing to use a GNU/Linux operating system with Free Software, one is bypassing all the
"disturbing trends" mentioned from above
. Trends detailed as: forking out money every year for a Anti-Virus subscription, forking out money for tech repair because your system is hosed due to some security hole intentionally left in the operating system (even on a computer you recently paid good money for), being unable to copy and use certain file formats due to the monopoly certain companies have on that format, having to find drivers that work with certain hardware, versions of software that no longer work because they are no longer compatible, etc... the list goes on.
Lastly he says:
Because of the stakes, people should increasingly be thinking of free software as a social movement. It is not only about a small number of programmers and engineers. It is about everyone who cares about the future of knowledge ecosystems.
I couldn't agree more.